Who is SMG?
SMG (Service Management Group) is the leading international customer experience research firm. Driving business results by partnering with brands to improve customer loyalty and employee engagement, SMG provides actionable insights and recommendations at both the front-line and senior executive levels.
SMG has developed a proprietary suite of research services combining world-class technology with unmatched industry expertise. Each year, the firm evaluates over 70 million customer experiences in 64 countries and 29 languages for more than 200 brands.