RealPatientRatings Blog

Where our industry experts share their insights

On our blog, we share examples of how RPR’s data can be used to make patients happy and improve their experiences. Our members receive deep analysis of patient experience data to help their practices deliver amazing experiences to patients on a consistent basis

Inside / Outside Marketing

Inside / Outside Marketing By Marie Olesen Finally, the government is good for something. With MIPS (Merit-based Incentive Payment System), patient satisfaction is now tied to profitability. What’s good for patients is good for the bottom line. What a concept! This is...

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Understanding Today’s Medical Consumer

Understanding Today’s Medical Consumer By Marie Olesen Are you looking for ways to understand and engage today’s perpetually-connected medical consumers? If yes, you need to understand what they want and how they want to buy it. Consumers prefer non-surgical...

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Gain Higher Profitable Growth with Happy Engaged Employees

Pay It Forward By April Linden There is a wealth of research about the correlation between happy engaged employees and better workplace performance yielding higher profits: 2x higher customer loyalty* 2x higher productivity 2x lower turnover In fact, these companies...

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Staying Competitive in the Millennial Era

Staying Competitive in the Millennial EraBy Marie Olesen Do you think of Millennial consumers as a blessing or a curse? As more pass the 30 mark, your response to their way of buying can create significant opportunity for your surgical practice. Or not. Forget the...

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Enhancing Patient Satisfaction with Friendliness

Magic is something you create By April Linden Disneyland is synonymous with the Happiest Place on Earth. For over 60 years, any mention of Disneyland brings smiles to the faces of those young and old. It’s difficult to almost impossible to have a bad experience at the...

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What to Do If You Get a Bad Review

“You can’t please everyone, and you can’t make everyone like you.” These words of wisdom from news anchor Katie Couric also ring true for medical providers: while you strive to offer all your patients the best possible care, it’s impossible to please every single one...

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The 5 Stages of Ratings & Reviews

The Five Stages of Ratings & Reviews By Marie Olesen Like many others in medicine, I’ve been frustrated by the inaccuracy and unfairness of the ratings and review environment. Good practices experience a great deal of angst over unfairly low scores. This response...

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Understanding Changing Consumer Buying Behavior

Blockbuster verses Netflix Are we seeing the same in cosmetic medicine? So are you a Blockbuster or a Netflix? Back in 1999 I was an IBM Account Manager and one of my biggest customers was Blockbuster, the video rental company. They were a big customer for me and...

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Using Stats to Improve Practice Success

Busting Myths with Marie Olesen Separating Fact from Fiction Myth #8: Stats can’t help me improve my business Busted: Managing with performance data improves practice success I don’t know about your family but we watch multiple sports including baseball, football, and...

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How to Use Ratings & Reviews to Manage Your Online Reputation

Busting Myths with Marie Olesen Separating Fact from Fiction Myth #7: I can manage my reputation organically without a ratings and review strategy Busted: Not only do you need a strategy, but you need one that doesn’t exacerbate the problem I never thought I’d be...

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Using Ratings & Reviews to Quickly Engage Patients

Busting Myths with Marie Olesen Separating Fact from Fiction Myth #6: My team and I know how to describe the quality of our practice and engage consumers Busted: What others say about you is 12x more believable and influential than what you say about yourself “Words,...

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Identifying Changing Consumer Behavior Trends in Medicine

Busting Myths with Marie Olesen Separating Fact from Fiction Myth #5 The two most significant consumer behavior trends in medicine are not related Busted: There are two interconnected changes in consumer behavior. Consumers are changing what they want to buy...

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Ratings & Reviews Best Practices

Busting Myths with Marie Olesen Separating Fact from Fiction Myth #4: All ratings and reviews are considered equal Busted: Consumers demand transparency in the form of ratings and reviews that are authentic, statistically-valid, relevant, recent and consistent....

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Using a Two-Pronged Approach in Your Marketing Strategy

Busting Myths with Marie Olesen Separating Fact from Fiction Myth #3: The bulk of your marketing budget should be spent attracting new patients Busted: You need a strategy for the patients that know you and the consumers that don’t. A two-pronged approach meets the...

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Using Patient Feedback to Enhance Your Practice

Busting Myths with Marie Olesen Separating Fact from Fiction Myth #2 Consult: What you don’t know can’t hurt you Busted: Actually, not knowing what your patients think can hurt your practice It’s easy to get access to advice from experts on podiums and webinars....

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Ratings & Reviews Are What Consumers Want

Busting Myths with Marie Olesen Separating Fact from Fiction Myth #1: Bad reviews are a practice killer Busted: In fact, blended 5-star reviews increase believability and accelerate consumer conversions Real life isn’t always sunshine and happiness. That extends to...

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