By Marie Olesen
Do you think of Millennial consumers as a blessing or a curse? As more pass the 30 mark, your response to their way of buying can create significant opportunity for your surgical practice. Or not.
Forget the Rejuvenation goals of previous generations. Millennials focus on prevention or Prejuvenation. They seek non-surgical services earlier and with greater frequency. And surgical practices should take note, where these consumers start non-surgical services affects their ultimate surgical provider choices.*
Taking advantage of this sea change requires significant changes in your service offerings, practice management systems and marketing initiatives.
Karen Zupko and I independently concluded that the disciplines and work processes common to cosmetic plastic surgery practices translate well to non-surgical services. She and I are giving a course at the upcoming ASAPS meeting in San Diego: Successful Principles for Non-Surgical Services: Fast Track Your ROI. Our goal is to help plastic surgery practices address this consumer phenomenon and safely optimize non-surgical performance and profitability.
Think about your practice and your website from the Millennial point of view. With this in mind, how many of these can you check?
- ☐ Offer range of non-surgical as well as surgical services
- ☐ Manage non-surgical with similar focus and business processes as your surgical practice
- ☐ Deliver great patient experiences confirmed by high satisfaction scores for key providers, treatments and procedures
- ☐ Responsive website organized for the digital consumer
- ☐ Relevant and current content
- ☐ Ratings and reviews
- ☐ Photo Galleries
- ☐ Blogs / Q&A
- ☐ Video
- ☐ Community / Social Media
If you aren’t checking all or most of these boxes, then this defines your investment strategy. Your practice needs to provide the services that patients seek, deliver quality consistently and enable consumers to buy what they want to buy in the way they want to buy it.
To discuss more, please call our team!
1.800.267.1228, ext. 1